Apple’s Leaving the Green Scene
Apple has recently run into some complications with their claims to be one of the greenest computer manufacturers in the world. Despite their previous attempts to beat out Dell as the most eco-friendly computer company, Apple’s newest MacBook Pro has steered this angle the company once had into a completely different direction. This is quite a startling piece of news, as even Greenpeace at one point gave Apple a thumbs up for their “ever-greener” products; however now this portion of their MO has fallen off the wagon in a very drastic way.
The latest Apple release of the newest MacBook Pro with Retina Display has been dubbed one of the least repairable computers ever, while also boasting a non-replaceable glued-down battery, leaving consumers to be forced into Apple Support as the only way to repair their computers should something go wrong. Not only this, but they withdrew themselves from the Electronic Product Environmental Assessment Tool (EPEAT), a certification program that requires participating companies to meet certain environmental standards. Now, we’re just thinking out loud, but wouldn’t it be important for a company who’s boasting “the world’s greenest lineup of notebooks” to be part of a certification program ensuring they’re legitimately meeting the set environmental standards?
After a bout of bad press, Apple decided to go back on their decision to remove itself from EPEAT, and all of their products are now back on the wagon and meeting standards. However, it makes us wonder what they’re up to that would make them want to remove themselves from something that presents immense value to their customers. Is this due to the changing of the guard since the death of Steve Jobs? Despite their EPEAT re-instatement, once thing is certain: Apple’s motives to “go green” are obviously compromised for one reason or another.
Apple’s clearly removed themselves from the running in being the greenest computer company…but why? For a while their eco-friendly marketing and policies were doing quite well for them, but now with this new move away from all things green, and then back again, we’re not really sure what to expect. What do you predict for the future of Apple? Will they return as a green Goliath, or turn the page and remain a distant ex-girlfriend of the eco-friendly computing world? Join the conversation with us on Twitter to share your thoughts.
photo courtesy of http://www.flickr.com/photos/amazonsales/7181624907/
