The Power of Customer Service
Lately we’ve had a bout of bad experiences with horrible customer service, so here we are addressing the issue. When it comes to people doing the absolute bare bones minimum required of their job description as opposed to taking an extra 30 seconds to go the extra mile – heck, not even the extra mile, we’re talking the extra centimeter – there’s honestly very few other social experiences that can achieve the same result: blind rage followed by a stream of tears.
Okay, that have been exaggerated a tiny bit…but the thing is that we do a lot to help people on a day to day basis that doesn’t fall into our job descriptions, and we do it for the sake of being nice, and because we can. Why? We do it with the hope that you’ll be able to reach into your thankful soul and emit some positive energy towards us, or remain a devoted client that much longer, and even spread the word to your friends, all because we kept a smile and helped another human out just because we could.
Despite this, as you mosey on through life you sadly get tossed the total opposite; a range of “people” who couldn’t care if you were asking them for an e-mail address or where they parked their car so you can go raid their parking change. Or even worse, when they won’t even bother trying to help because of a minor policy stipulation…that’s the real rainbow-maker right there.
Customer service IS marketing. Yes indeed ladies and gents. In a world where opinions can be instantaneously and very publicly expressed, where people are also more likely than not to share a bad experience over a good one (for instance, you don’t tell the world about every time you have a meal you like – and if you do you need to lay off the Instagram – but you probably wouldn’t hold back on shooting out a tweet about a god-awful burger you just had), you need to watch yourself and become slightly more considerate, if not for you and your business’ sake, then for the sake of the person sitting across from you or whoever’s on hold as you’re reading this. Good customer service is one of the best marketing strategies you can adopt, period.
All good things take time. To gain a high public opinion of your business operation, you need to nurture every seemingly insignificant interaction you come across. People talk a lot, and on an unprecedented scale to boot. Letting one moody day of yours get between providing nothing short of exceptional service, even though it’s not exactly “your department”, will come back to bite you. Who cares?! Just help the poor guy out. You know how to do it, so choose to do so instead of copping out and finding some rule or policy that you can shove between the two of you like a really thin white Berlin Wall. Step up to the plate – not only does it feel good to help people out, but your business will guaranteed reap the benefits…just give it some time. All it takes is one great customer experience with the right person to spark their public stream of positivity about your business, which will no doubt be heard far and wide by their friends. A few of these great reviews, and voila – people know you as the “good guy”. It’s that easy.
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image courtesy of isforinsects
