The Olympics Going Green
The Olympics are often a double-edged sword for the countries that host this prestigious international sporting event. Generally there is a lot of input, for an outcome that over doesn’t cover the costs invested in said countries or cities. In fact, most cities are left in debt after hosting the Olympics, and often don’t recover for a number of years if they do at all. However, the London Olympics tend to be shedding some different light on this situation, as they are turning to more sustainable resources and economically friendly and efficient means to execute the games this summer.
BMW is a major sponsor of the London 2012 Olympic Games, and rightfully so, as their eco-consciousness if most certainly (and literally) a breath of fresh air. The company will be providing a fleet of vehicles that consist of low-emissions vehicles, a large number of electric vehicles in all shapes and sizes, as well as a prototype electric bicycle by the name of the BMW Pedelec. This two-wheeled electric source of transportation will be making its public debut at the Olympic games, and will also explored for commercial distribution in the future.
And it doesn’t stop there. The Olympic basketball stadium constructed specifically for the games was in fact made out of a large amount of recyclable and re-usable materials, definitely demonstrating the truth in the London Olympics claims of sustainability being an important part of their MO. In this case, the grass most certainly is looking greener on the other side…well, on the other side of a very large body of water. With London’s clear efforts to have one of the “greenest” games yet, hopefully in the future we will see more and more countries follow their lead, using solar and electric energy, sustainable resources, and more, as part of their plan of action.
photo courtesy of Jon Curnow
