Social Realtors Have the Upper Hand
The importance of being up to date with marketing methods is a seemingly overlooked element among real estate agents, depending on which side of the coin you are on. On one hand, there is a population of agents that see the true value of initializing proper marketing campaigns and to use the newest methods available to do so. On the other hand, we have a dated industry based on newspaper listings and print advertising, generally put forth by an older demographic.
Truthfully, these methods are both proven, but for different time periods, not giving any edge or advantage to agents who are not up to date with their marketing methods. For example, a recent InMan article revealed that after a survey of over 4,000 people, 68% agreed that they contacted their realtors as a result of their findings on their mobile device. Now, this is a huge piece of pie to miss out on if your website is not optimized for mobile devices; one of the most common advances in digital marketing.
Technology has provided a plethora of free marketing tools to the desktop and mobile world, so get out there and use them! To be “old-fashioned” isn’t something to be proud of anymore, it’s in fact detrimental to both the agent and the client, so do everybody a favour and get with the program; soon, you will realise how advantageous these methods can be. To get you started, here is an article explaining the advantages of using Instagram and Postagram to increase your clientele and listings:
http://next.inman.com/2012/04/using-instagram-and-postagram-to-make-a-powerful-statement/
photo courtesy of http://mediaspin.com/blog/?paged=2
